{"id":51239,"date":"2024-12-11T07:42:04","date_gmt":"2024-12-11T07:42:04","guid":{"rendered":"https:\/\/oliptek.com\/?p=51239"},"modified":"2024-12-11T07:46:43","modified_gmt":"2024-12-11T07:46:43","slug":"from-performative","status":"publish","type":"post","link":"https:\/\/oliptek.com\/en\/blog-en\/from-performative\/","title":{"rendered":"From Performative Approach to Integrated Business Strategies in Sustainability"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"51239\" class=\"elementor elementor-51239 elementor-51195\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-68ddbbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68ddbbc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96e404f\" data-id=\"96e404f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d59f40d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d59f40d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5a1ecb1\" data-id=\"5a1ecb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-487f448 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"487f448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sustainability is no longer just a marketing tool, but a fundamental part of companies&#8217; business strategies. In the past, environmentally friendly practices were often superficial and performative. Today, these approaches are integrated in all areas from operational processes to decision-making mechanisms, aiming to create long-term financial and social value.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e46e6a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e46e6a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0f69b3\" data-id=\"c0f69b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3800bb6 elementor-widget elementor-widget-image\" data-id=\"3800bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oliptek.com\/wp-content\/uploads\/elementor\/thumbs\/mcrsft-qyc8rakww6sxbp56k7useb7faabix0t7yzo9guq8x0.webp\" title=\"mcrsft\" alt=\"mcrsft\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bde9efe\" data-id=\"bde9efe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2df4574 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2df4574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tech giants are reducing their environmental impact and increasing their efficiency with sustainability strategies. Microsoft&#8217;s goal of becoming carbon neutral by 2030 is not only environmentally conscious, but also a step towards operational efficiency. Technologies such as smart city lighting systems play a critical role in reducing costs while increasing energy savings.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8b0cfa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b0cfa3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-afd9b91\" data-id=\"afd9b91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4a7763 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f4a7763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The circular economy is an important approach to promoting sustainability. By working with recyclable materials, brands like IKEA conserve natural resources and reduce operational costs. Similarly, smart air conditioning systems improve energy efficiency and minimize environmental impact in offices and factories.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb99e7b elementor-widget elementor-widget-image\" data-id=\"fb99e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/ikea.webp\" class=\"attachment-full size-full wp-image-51216\" alt=\"\" srcset=\"https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/ikea.webp 1920w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/ikea-300x169.webp 300w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/ikea-1024x576.webp 1024w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/ikea-768x432.webp 768w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/ikea-1536x864.webp 1536w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/ikea-600x338.webp 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b7b2f9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7b2f9d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1d1d99\" data-id=\"f1d1d99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-597d9ff elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"597d9ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI technologies are an important tool in achieving sustainability goals. AI-based solutions reduce waste by optimizing energy consumption and improving production processes. For example, smart air conditioning systems reduce costs by managing energy savings in large buildings according to regional needs.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2f5da1 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f2f5da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social responsibility projects have also become an integral part of sustainability strategies. Smart technologies that provide energy efficiency in cities provide both environmental benefits and improve quality of life. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5af361e\" data-id=\"5af361e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aa1b9b elementor-widget elementor-widget-image\" data-id=\"3aa1b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oliptek.com\/wp-content\/uploads\/elementor\/thumbs\/cgpt-qyc9mgw7mkfjbg9uzp18lkt7wlpilmpwhzynb0x9tw.webp\" title=\"cgpt\" alt=\"cgpt\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-58de792 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58de792\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0c6e840\" data-id=\"0c6e840\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41c60a4 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"41c60a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong>On the Path to True Transformation<\/strong><\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e984b14 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e984b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sustainability strategies not only provide environmental benefits, but also increase companies&#8217; operational efficiency and create new business opportunities. Smart technologies and artificial intelligence-supported solutions provide cost savings and strengthen companies&#8217; environmental sensitivity. This transformation enables the global economy to take more solid steps towards sustainability.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c037dc elementor-widget elementor-widget-image\" data-id=\"4c037dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/factry-g.webp\" class=\"attachment-full size-full wp-image-51219\" alt=\"\" srcset=\"https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/factry-g.webp 1920w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/factry-g-300x169.webp 300w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/factry-g-1024x576.webp 1024w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/factry-g-768x432.webp 768w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/factry-g-1536x864.webp 1536w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/factry-g-600x338.webp 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dd932ab elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd932ab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa1852a\" data-id=\"fa1852a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-066c1a4 elementor-widget elementor-widget-pix-sliding-text\" data-id=\"066c1a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"sliding-text-34485621\" class=\"mb-3 text-center \"><h3 class=\"mb-32 pix-sliding-headline body-font\" data-class=\"body-font text-dark-opacity-7\" data-style=\"\">Oliptek Sustainability Automation Products<\/h3><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee0d55 elementor-invisible elementor-widget elementor-widget-pix-products-carousel\" data-id=\"3ee0d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-products-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"\"><div id=\"pix-slider-176349600\" class=\"pix-main-slider pix-shop-carousel pix-fix-x2  pix-style-standard pix-circular-right   pix-slider-3 pix-slider-dots  \" data-flickity='{\"autoPlay\":0,\"freeScroll\":false,\"prevNextButtons\":true,\"wrapAround\":true,\"pageDots\":true,\"adaptiveHeight\":true,\"rightToLeft\":false,\"cellAlign\":\"left\",\"contain\":true,\"slider_effect\":\"pix-circular-right\",\"slider_style\":\"pix-style-standard\",\"pix_id\":\"#pix-slider-176349600\"}'><div class=\"carousel-cell\"><div class=\"slide-inner pix-p-10\"><div class=\"pix-slider-effects\"><div class=\"woocommerce columns-2 \"><ul class=\"products columns-2\">\n<li class=\"product type-product post-24807 status-publish first instock product_cat-factory-automation-products product_cat-master-controller-en product_cat-stargate-gateway-en has-post-thumbnail virtual product-type-simple\">\n\t<div class=\"pix-product-item bg-white shadow-inverse-sm fly-lg rounded-0\">\n\n\t\t\n\t\t<div class=\"pix-p-20\">\n\n\t\t\t<div class=\"d-flex align-items-center\">\n\t\t\t\t<div class=\"flex-fill\">\n\t\t\t\t\t<a href=\"https:\/\/oliptek.com\/en\/product\/stargate-gateway\/\"  class=\"secondary-font font-weight-bold text-heading-default p-0 align-self-center\">Stargate Gateway<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t <div class=\"pix-pl-10 flex-fill text-right align-self-stretch2 d-flex2\">\n\t\t\t\t<span data-preview-link=\"https:\/\/oliptek.com\/wp-admin\/admin-ajax.php?action=pix_product_preview&amp;id=24807&amp;nonce=d11562a763\" class=\"text-18 d-inline-block pix-preview-loop-icon pix-product-preview align-self-center text-body-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"18\" viewBox=\"0 0 24 24\" width=\"18\"><path d=\"M12 4.5C7 4.5 2.73 7.61 1 12c1.73 4.39 6 7.5 11 7.5s9.27-3.11 11-7.5c-1.73-4.39-6-7.5-11-7.5zM12 17c-2.76 0-5-2.24-5-5s2.24-5 5-5 5 2.24 5 5-2.24 5-5 5zm0-8c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\"\/><\/svg>\n<\/span>\n\t\t\t<\/div>\n\t\t \t\t\t<\/div>\n\t\t\t<div class=\"pix-item-badges\">\n\t\t\t<a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/smart-main-control-units\/master-controller-en\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">Master Controller<\/span><\/span><\/span><\/a><a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/factory-automation-products\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">Factory Automation Products<\/span><\/span><\/span><\/a><a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/smart-facility-terminals\/rf-star-series\/stargate-gateway-en\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">Stargate Gateway<\/span><\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<a href=\"https:\/\/oliptek.com\/en\/product\/stargate-gateway\/\">\n\t\t\t<div class=\"position-relative overflow-hidden pix-product-img-hover d-block w-100\">\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/GW-300A-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Stargate Gateway\" srcset=\"https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/GW-300A-300x300.png 300w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/GW-300A-100x100.png 100w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/GW-300A-600x600.png 600w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/GW-300A-1024x1024.png 1024w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/GW-300A-150x150.png 150w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/GW-300A-768x768.png 768w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/GW-300A-400x400.png 400w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/GW-300A-75x75.png 75w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/GW-300A-460x460.png 460w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/GW-300A.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a>\n\n\t\t\t\t<div class=\"d-flex align-items-center pix-p-20\">\n\t\t\t<div class=\"flex-fill \">\n\t\t\t\t<div class=\"pix-product-price\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"pix-product-rating\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"carousel-cell\"><div class=\"slide-inner pix-p-10\"><div class=\"pix-slider-effects\"><div class=\"woocommerce columns-2 \"><ul class=\"products columns-2\">\n<li class=\"product type-product post-24838 status-publish first instock product_cat-automation-systems product_cat-factory-automation-products product_cat-smart-lighting-terminals product_cat-znode-en has-post-thumbnail virtual product-type-simple\">\n\t<div class=\"pix-product-item bg-white shadow-inverse-sm fly-lg rounded-0\">\n\n\t\t\n\t\t<div class=\"pix-p-20\">\n\n\t\t\t<div class=\"d-flex align-items-center\">\n\t\t\t\t<div class=\"flex-fill\">\n\t\t\t\t\t<a href=\"https:\/\/oliptek.com\/en\/product\/znode\/\"  class=\"secondary-font font-weight-bold text-heading-default p-0 align-self-center\">ZNode<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t <div class=\"pix-pl-10 flex-fill text-right align-self-stretch2 d-flex2\">\n\t\t\t\t<span data-preview-link=\"https:\/\/oliptek.com\/wp-admin\/admin-ajax.php?action=pix_product_preview&amp;id=24838&amp;nonce=d11562a763\" class=\"text-18 d-inline-block pix-preview-loop-icon pix-product-preview align-self-center text-body-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"18\" viewBox=\"0 0 24 24\" width=\"18\"><path d=\"M12 4.5C7 4.5 2.73 7.61 1 12c1.73 4.39 6 7.5 11 7.5s9.27-3.11 11-7.5c-1.73-4.39-6-7.5-11-7.5zM12 17c-2.76 0-5-2.24-5-5s2.24-5 5-5 5 2.24 5 5-2.24 5-5 5zm0-8c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\"\/><\/svg>\n<\/span>\n\t\t\t<\/div>\n\t\t \t\t\t<\/div>\n\t\t\t<div class=\"pix-item-badges\">\n\t\t\t<a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/smart-lighting-terminals\/znode-en\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">ZNode<\/span><\/span><\/span><\/a><a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">Automation Systems<\/span><\/span><\/span><\/a><a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/factory-automation-products\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">Factory Automation Products<\/span><\/span><\/span><\/a><a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/smart-lighting-terminals\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">Smart Lighting Terminals<\/span><\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<a href=\"https:\/\/oliptek.com\/en\/product\/znode\/\">\n\t\t\t<div class=\"position-relative overflow-hidden pix-product-img-hover d-block w-100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-ZNODE-200P-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"ZNode\" srcset=\"https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-ZNODE-200P-300x300.png 300w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-ZNODE-200P-100x100.png 100w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-ZNODE-200P-600x600.png 600w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-ZNODE-200P-1024x1024.png 1024w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-ZNODE-200P-150x150.png 150w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-ZNODE-200P-768x768.png 768w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-ZNODE-200P-400x400.png 400w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-ZNODE-200P-75x75.png 75w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-ZNODE-200P-460x460.png 460w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-ZNODE-200P.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a>\n\n\t\t\t\t<div class=\"d-flex align-items-center pix-p-20\">\n\t\t\t<div class=\"flex-fill \">\n\t\t\t\t<div class=\"pix-product-price\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"pix-product-rating\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"carousel-cell\"><div class=\"slide-inner pix-p-10\"><div class=\"pix-slider-effects\"><div class=\"woocommerce columns-2 \"><ul class=\"products columns-2\">\n<li class=\"product type-product post-24778 status-publish first instock product_cat-automation-systems product_cat-factory-automation-products product_cat-poinode-en product_cat-smart-lighting-terminals has-post-thumbnail virtual product-type-simple\">\n\t<div class=\"pix-product-item bg-white shadow-inverse-sm fly-lg rounded-0\">\n\n\t\t\n\t\t<div class=\"pix-p-20\">\n\n\t\t\t<div class=\"d-flex align-items-center\">\n\t\t\t\t<div class=\"flex-fill\">\n\t\t\t\t\t<a href=\"https:\/\/oliptek.com\/en\/product\/poinode\/\"  class=\"secondary-font font-weight-bold text-heading-default p-0 align-self-center\">PoiNode<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t <div class=\"pix-pl-10 flex-fill text-right align-self-stretch2 d-flex2\">\n\t\t\t\t<span data-preview-link=\"https:\/\/oliptek.com\/wp-admin\/admin-ajax.php?action=pix_product_preview&amp;id=24778&amp;nonce=d11562a763\" class=\"text-18 d-inline-block pix-preview-loop-icon pix-product-preview align-self-center text-body-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"18\" viewBox=\"0 0 24 24\" width=\"18\"><path d=\"M12 4.5C7 4.5 2.73 7.61 1 12c1.73 4.39 6 7.5 11 7.5s9.27-3.11 11-7.5c-1.73-4.39-6-7.5-11-7.5zM12 17c-2.76 0-5-2.24-5-5s2.24-5 5-5 5 2.24 5 5-2.24 5-5 5zm0-8c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\"\/><\/svg>\n<\/span>\n\t\t\t<\/div>\n\t\t \t\t\t<\/div>\n\t\t\t<div class=\"pix-item-badges\">\n\t\t\t<a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/smart-lighting-terminals\/poinode-en\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">PoiNode<\/span><\/span><\/span><\/a><a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">Automation Systems<\/span><\/span><\/span><\/a><a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/factory-automation-products\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">Factory Automation Products<\/span><\/span><\/span><\/a><a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/smart-lighting-terminals\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">Smart Lighting Terminals<\/span><\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<a href=\"https:\/\/oliptek.com\/en\/product\/poinode\/\">\n\t\t\t<div class=\"position-relative overflow-hidden pix-product-img-hover d-block w-100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/poinode-yeni-logo-300x300.webp\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"PoiNode\" srcset=\"https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/poinode-yeni-logo-300x300.webp 300w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/poinode-yeni-logo-1024x1024.webp 1024w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/poinode-yeni-logo-150x150.webp 150w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/poinode-yeni-logo-768x768.webp 768w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/poinode-yeni-logo-400x400.webp 400w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/poinode-yeni-logo-75x75.webp 75w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/poinode-yeni-logo-460x460.webp 460w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/poinode-yeni-logo-600x600.webp 600w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/poinode-yeni-logo-100x100.webp 100w, https:\/\/oliptek.com\/wp-content\/uploads\/2024\/12\/poinode-yeni-logo.webp 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a>\n\n\t\t\t\t<div class=\"d-flex align-items-center pix-p-20\">\n\t\t\t<div class=\"flex-fill \">\n\t\t\t\t<div class=\"pix-product-price\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"pix-product-rating\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"carousel-cell\"><div class=\"slide-inner pix-p-10\"><div class=\"pix-slider-effects\"><div class=\"woocommerce columns-2 \"><ul class=\"products columns-2\">\n<li class=\"product type-product post-24787 status-publish first instock product_cat-automation-systems product_cat-factory-automation-products product_cat-n7node-en product_cat-smart-lighting-terminals has-post-thumbnail virtual product-type-simple\">\n\t<div class=\"pix-product-item bg-white shadow-inverse-sm fly-lg rounded-0\">\n\n\t\t\n\t\t<div class=\"pix-p-20\">\n\n\t\t\t<div class=\"d-flex align-items-center\">\n\t\t\t\t<div class=\"flex-fill\">\n\t\t\t\t\t<a href=\"https:\/\/oliptek.com\/en\/product\/n7node\/\"  class=\"secondary-font font-weight-bold text-heading-default p-0 align-self-center\">N7Node<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t <div class=\"pix-pl-10 flex-fill text-right align-self-stretch2 d-flex2\">\n\t\t\t\t<span data-preview-link=\"https:\/\/oliptek.com\/wp-admin\/admin-ajax.php?action=pix_product_preview&amp;id=24787&amp;nonce=d11562a763\" class=\"text-18 d-inline-block pix-preview-loop-icon pix-product-preview align-self-center text-body-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"18\" viewBox=\"0 0 24 24\" width=\"18\"><path d=\"M12 4.5C7 4.5 2.73 7.61 1 12c1.73 4.39 6 7.5 11 7.5s9.27-3.11 11-7.5c-1.73-4.39-6-7.5-11-7.5zM12 17c-2.76 0-5-2.24-5-5s2.24-5 5-5 5 2.24 5 5-2.24 5-5 5zm0-8c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\"\/><\/svg>\n<\/span>\n\t\t\t<\/div>\n\t\t \t\t\t<\/div>\n\t\t\t<div class=\"pix-item-badges\">\n\t\t\t<a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/smart-lighting-terminals\/n7node-en\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">N7Node<\/span><\/span><\/span><\/a><a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">Automation Systems<\/span><\/span><\/span><\/a><a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/factory-automation-products\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">Factory Automation Products<\/span><\/span><\/span><\/a><a href=\"https:\/\/oliptek.com\/en\/product-category\/automation-systems\/smart-lighting-terminals\/\" target=\"_self\"><span class=\"pix-badge-element d-inline-block mr-1 \"  ><span class=\"badge font-weight-bold bg-dark-opacity-05   wc-single-product-cats\" style=\"font-size:12px; \"><span class=\"text-gray-5\" style=\"\">Smart Lighting Terminals<\/span><\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<a href=\"https:\/\/oliptek.com\/en\/product\/n7node\/\">\n\t\t\t<div class=\"position-relative overflow-hidden pix-product-img-hover d-block w-100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-N7NODE-X00PX-300x300.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"N7Node\" srcset=\"https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-N7NODE-X00PX-300x300.png 300w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-N7NODE-X00PX-100x100.png 100w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-N7NODE-X00PX-600x600.png 600w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-N7NODE-X00PX-1024x1024.png 1024w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-N7NODE-X00PX-150x150.png 150w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-N7NODE-X00PX-768x768.png 768w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-N7NODE-X00PX-400x400.png 400w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-N7NODE-X00PX-75x75.png 75w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-N7NODE-X00PX-460x460.png 460w, https:\/\/oliptek.com\/wp-content\/uploads\/2022\/05\/ORF-N7NODE-X00PX.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t<\/div>\n\t\t<\/a>\n\n\t\t\t\t<div class=\"d-flex align-items-center pix-p-20\">\n\t\t\t<div class=\"flex-fill \">\n\t\t\t\t<div class=\"pix-product-price\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"pix-product-rating\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e1446 elementor-widget elementor-widget-pix-button\" data-id=\"20e1446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a  href=\"https:\/\/oliptek.com\/otomasyon-sistemleri\/\" class=\"btn m-0     shadow shadow-hover btn-gray-5 d-inline-block pix-hover-item       animate-in btn-md\"   data-anim-type=\"fade-in-up\" data-anim-delay=\"800\" ><i class=\"font-weight-bold pixicon-basket-2  pix-hover-left  mr-1\"><\/i> <span class=\"font-weight-bold \" >All Products<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Sustainability is no longer just a marketing tool, but a fundamental part of companies&#8217; business strategies. In the past, environmentally friendly practices were often superficial and performative. Today, these approaches are integrated in all areas from operational processes to decision-making&#8230;","protected":false},"author":6,"featured_media":51228,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpupg_custom_link":[],"wpupg_custom_link_behaviour":["default"],"wpupg_custom_link_nofollow":["default"],"wpupg_custom_image":[],"wpupg_custom_image_id":[],"footnotes":""},"categories":[165],"tags":[793,819,843,425,354,776,794,240,454,328,242,244,814,507,245,806,451,261,775,506,483,791,809,815,792,246],"class_list":["post-51239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-air-conditioning-systems","tag-circuit-design","tag-digital-twins","tag-electronic-circuit","tag-energy-efficiency","tag-factory-automation","tag-humidity-control","tag-iot-en","tag-light-sensor","tag-lighting-control","tag-lorawan-en","tag-n7node-en","tag-olios-en","tag-otomasyon-en","tag-poinode-en","tag-rf433-en","tag-sensor","tag-smart-city","tag-smart-city-lighting","tag-smart-factory","tag-smart-lighting","tag-smart-manufacturing","tag-smart-sensor","tag-software","tag-temperature-control","tag-znode-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Performative Approach to Integrated Business Strategies in Sustainability - Oliptek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oliptek.com\/en\/blog-en\/from-performative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Performative Approach to Integrated Business Strategies in Sustainability - Oliptek\" \/>\n<meta property=\"og:description\" content=\"Sustainability is no longer just a marketing tool, but a fundamental part of companies&#8217; business strategies. In the past, environmentally friendly practices were often superficial and performative. 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